Art Direction, Design
The 401K Day campaign was an idea presented to us by the social team of Transamerica to help utilize April 1st as the day where you start taking your retirement seriously. The campaign was targeted towards the late 20s- early 30s millennial crowd and we positioned the creative to be fun and engaging. We pulled the sight-gag to reflect the idea that no matter how you look at it, you’re not fooling anyone. We hoped this would engage the viewer to learn more and participant in an impromptu Q&A.