Art Direction, Design
I was in charge of the design and art direction of the Belvedere social media. After helping win Agency of Record for Modus Operandi, I worked closely with my Creative Directors to execute a style, vision, and taste that matched the new direction we wanted to take Belvedere. We developed a few different stylistic approaches using a variety of existing assets from the client and newly created assets from our own event and staged photoshoots. New concepts, campaigns, and events were introduced month to month and we created specific creative to address these many different facets of the Belvedere lifestyle—including but not limited to: #KnowTheDifference, the PGA Tour, the Cannes Film Festival, and World Martini Day. Lastly, I helped on the design direction of “Blvdr.” a proposed lifestyle blog that focused on the tribal niche of global trendsetters, highlighting culturally relevant and forward-thinking articles on art, film, music, food, technology, and sports.
Social media AD, helped win AOR.