Art Direction, Design
I worked with my copywriter to maintain and develop their brand identity across many different channels ranging from email and communications, in-store motion graphics, print ads, banners and various other snail-mail promotional materials. Our main success was the re-evaluation, approach, and execution of their New Customer Welcome Kit. Through a thorough vetting process with our teams, we streamlined their multi-part, multi-departmental processes into one small comprehensive hand-held introductory package that led to variety of online resources that the new customer can look into. Ultimately this lead to an maintained increase in site traffic and higher fulfillment in registering online.