Art Direction, Branding, Design, UI
We proposed an entire brand refresh on Encore Dental starting with the logo and website. Using an agile/lean methodology, we designed and developed the site inside a small tight-knit team focusing on customer-centric case studies and behavioral testings that we would implement on our own and use in our designs. Those learnings would help educate us and ultimately guide the UX and UI of the site. We would test, tweaked, and make variations from color scheme to button shapes to background patterns to typography. The logo was tested and developed with the same approach, albeit it was a faster timeline and we used a bit more gut-instinct, we’re still able to thoroughly flesh out multiple variations to test and examine.
Use of Bootstrap Framework and Agile/Lean Processes