Max Steel is an animated show for children. Leading up the premiere of the show Mattel asked us to create an idea to generate user participantion online. In the show, Ultralinks are an alien race made up of mostly technology and machinery. This “Ultralink Creator” allowed fans to create their own Ultralink, customizing the color, shape, and background. Ultimately, you would also be able to create an ID badge and download your customized Ultralink.