Art Direction, Branding, Design, UI
PopSwish was a basketball game developed on the iOS platform. These were the initial interface designs based on the wireframes developed in tandem with the clients. In the design phase, we followed through our process by researching, exploring, and ultimately providing a set of 3 different directions for the overall design of the product, the game artwork, and the design of the logo and app icon. Upon initial approval of the direction, we continued to refine the designs, initiating improvements as we went a long, and collaborating deeper with the client on the needs, the tone, and the use of the product. I handled the interface and logo/icon design, while I brought in Andrew Charlton to illustrate all the background game artwork. JLoop handled the initial wireframing and development.
Interface design of an iOS App.