Art Direction, Design, Identity, Responsive, UI
In order to compete with the wide variety of tech start-ups, Transamerica asked us to redesign their Corporate Ventures website. We took inspiration from various sources and tried to push the idea of what “Transamerica” can be to the eyes of aspiring tech leaders. I worked directly with the client and a UX team member to focus on a responsive design system that stacked content and information in an orderly and cohesive way. We wanted the use case to be as easy as possible, and for the visuals to act more as subtle references to the Corporate Ventures team themselves.
Full responsive site redesign.